ON-DEMAND WEBINAR

The CEO’s Guide to AI:
 Empowering SMEs for Competitive Advantage

 

Engaging, informative, and focused on real-world applications, this webinar promises to provide SME leaders with the knowledge and tools they need to harness AI effectively and drive their businesses forward. Join us to stay ahead of the curve and turn AI into your competitive advantage, before your competitors do.

 

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What the webinar is about:

  • A comprehensive understanding of what AI is (and isn’t) and how AI has evolved and is transforming the SME landscape.
  • Why and how AI is going to change the way we do business and how it can drive competitive advantage now
  • Risk & Reward - What’s your AI policy?
  • Pragmatic insights and real-world examples relevant to SME leaders.
  • Clear, actionable steps that SME MDs/CEOs/Owners can take today to leverage AI for growth.

What the audience will get:

  • A clear roadmap on integrating AI into their business and marketing strategies.
  • Enhanced knowledge to make informed decisions about AI investments.
  • Tools to improve efficiency, decision-making, and customer engagement.
  • Ideas to future-proof their business in an increasingly AI-driven market.

View the webinar here:

Guest Speakers

 

Hubspot Ged Leigh

Ged Leigh
Regional Director
Yorkshire & Scotland

Ged is an accomplished B2B Marketing Director with over 25 years’ experience in senior roles at Private Equity backed and SME companies across a breadth of markets including technical textiles, structural steel, construction & fit-out, engineering, geotechnical, waste management and paper. 

He is an expert in all things LinkedIn, as well as being a skilled practitioner in creating marketing strategies which transform how a business attracts, retains and engages customers across national and international markets.  A proven skill set that includes brand development and implementation, CRM implementation and automation, multi-channel communications, product and innovation management with extensive digital experience that covers websites, social management, lead generation and online advertising to drive traffic and sales conversion. 

Colin Stickland-1

Colin Stickland
Regional Director
Eastern Counties

Colin is passionate about building businesses through effective marketing strategies, focussed on new customer acquisition and retention. He enjoys working with businesses of all sizes to clarify key customer needs, define their business proposition and build marketing plans which match these together effectively to generate profitable growth.

Colin has 35 years of marketing, sales and general management experience including over 15 years of digital marketing and eCommerce experience in large corporations and SME’s.

In 2006 he started his own eCommerce company which achieved consistent double-digit growth. Since 2017 he has worked with SME’s creating and implementing profit generating marketing plans.